Razer increasing gaming laptop pricing across the board
Min-Liang Tan, the CEO of Razer, confirmed today that his company will be increasing prices for next-gen gaming laptops.
Early next year both Intel and AMD will be introducing their new architectures for laptops. The high-end AMD Ryzen 6000 series codenamed “Rembrandt” based on Zen3+ architecture and Intel’s 12th Gen Core “Alder Lake-P” based on a hybrid of Golden Cove and Gracemont architectures will increase the performance bar even higher compared to existing designs.
Along with the new CPU series, both AMD and NVIDIA are expected to introduce their refreshed graphics architectures. AMD Radeon RX 6000M is rumored to receive a 6nm respin while NVIDIA is to introduce RTX 3080 Ti flagship mobile GPU. Unfortunately, the performance increase coming from all this new hardware will not be the only increase.
According to Razer CEO, due to significant increases in component costs, next-gen Razer laptops will also have to cost more. Min-Liang Tan confirmed that Razer’s next-gen gaming laptops will see a price increase, including Razer’s flagship Blade series. The company has only introduced its first AMD-based Blade laptops earlier year and is likely to launch new AMD laptops as well in 2022.
Just had a long meeting to review our gaming laptops line for next year – looks like there are significant increases in component costs etc and we'll be seeing price increases for next gen gaming laptops across the board (including the @Razer Blade) next year.
— Min-Liang Tan (@minliangtan) November 30, 2021
As per Razer’s current listing, the most expensive Blade laptop costs 3700 USD. Offering Core i9-11900H CPU, RTX 3080 GPU, 17-inch 4K 120Hz display, and 32GB of DDR4 memory. The cheapest Blade 15 Base laptop costs 1800 USD and offers a Core i7-11800H CPU, RTX 3060 GPU, and 144Hz FullHD display. An AMD Ryzen 9 5900HX based Blade 14 system with RTX 3070 costs around 2200 USD.
Next-gen Razer laptops are now expected to make a debut around CES 2022, just about the same time Intel, AMD, and NVIDIA are to reveal their new products. The component price increase cited by Razer CEO does not necessarily mean the increase of CPUs and GPUs only, but also displays, next-gen DDR5 memory (to be supported by both CPU architectures) and storage.