They are new, but not quite
HardwareBattle captured few photos of the upcoming JetStream and GameRock series from PALIT. These cards take a completely new approach to the design. GameRock series drop the blue shrouds, while JetStream is still black and silver but in much more modern appeal.
The catch is that neither of these cards is Turing-based. Cooling prototypes are indeed for GeForce RTX series, but they were not finished on time. Instead, Pascal boards were used. You can spot this by looking at SLI fingers (which were replaced with NVLINK with Turing) and our old fellow DVI connector.