NVIDIA quietly increases prices of GeForce RTX 30 Founders Edition cards in Europe

Published: Jan 21st 2022, 20:07 GMT   Comments

NVIDIA RTX 30 Founders Edition get a 6% price increase

For the first time since the introduction of the RTX 30 series, NVIDIA has officially increased the pricing of its cards. 

With crypto coins dropping in value and better overall availability of cards in January, NVIDIA decided that this is the right moment to increase the prices of their reference cards. This new pricing only affects Founders Edition models sold in European Union so far, but there is information that the company will also be increasing prices in the UK.

The news was first shared on the StockDrops Discord server. According to the message posted there, NVIDIA will be increasing the pricing for RTX 30 graphics cards in both the European Union and the United Kingdom.

NVIDIA RTX 30 Price increase, Source: StockDrops Discord server

On average, RTX 30 FE cards are now 5.5% more expensive, which does not sound like a huge increase, yet this means that RTX 3090 FE will cost 100 EUR more, and that’s a big difference.

NVIDIA Founders Edition cards were often the only chance for gamers to obtain NVIDIA’s latest cards at MSRP. This was only possible through NVIDIA’s own store and later select partners (such as BestBuy in US or NBB in Germany). At this time, it is unclear how will this affect the pricing of custom models or pricing in other regions.

NVIDIA GeForce RTX 30 FE Pricing
GeForce RTX 30901549 EUR1649 EUR+6.4%
GeForce RTX 3080 Ti1199 EUR1269 EUR+5.8%
GeForce RTX 3080719 EUR759 EUR+5.6%
GeForce RTX 3070 Ti619 EUR649 EUR+4.8%
GeForce RTX 3070519 EUR549 EUR+5.8%
GeForce RTX 3060 Ti419 EUR439 EUR+4.7%

NVIDIA RTX 3080 Family MSRP before (left) and after (right), Source: NVIDIA Germany

NVIDIA RTX 3070 Family MSRP before (left) and after (right), Source: NVIDIA Germany

Source: NVIDIA Germany, HardwareLuxx

Many thanks to iEimis for the tip!

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