NVIDIA RTX 4090 Founders Edition at €1799
Another price adjustment for the flagship ADA graphics card.
NVIDIA has introduced a new pricing for its RTX 4090 graphics card. While the RTX 4080–4060 models appear to maintain their original MSRP, with prices varying by up to €10, the RTX 4090 has undergone several price adjustments in the past year. It’s worth noting that this model is now marking its anniversary, as it was the first desktop Ada model to hit the market on October 12th.
Back then, the EUR/USD exchange rates were unfavorable for European customers, leading to higher costs due to the strong dollar. NVIDIA promptly adjusted prices when these exchange rates fluctuated over the past year. However, it appears that NVIDIA now finds it necessary to make a slight price adjustment in a different direction.
GeForce RTX 4090 Founders Edition pricing (Germany):
- €1949: October 2022 (Launch MSRP)
- €1859: February 2023
- €1819: March 2023
- €1769: May 2023
- €1799: October 2023
While the card remains more affordable than the original MSRP, there’s no denying that it has become more expensive over the past few months. With ongoing rumors of potential NVIDIA updates in the high-end market, one might expect RTX 40 to become cheaper rather than pricier at this stage.
Fortunately, the rest of the RTX 40 lineup remains unaffected. Competition from new Radeon and Intel GPUs is effectively preventing significant pricing changes in NVIDIA’s high-end and mid-range segments.
Just like the previous price adjustment, it’s crucial to emphasize that this refers solely to the Founders Edition. Board partner versions of the RTX 4090, like Gainward’s, are readily available for as low as €1659, making them notably more affordable. Moreover, a €30 price increase for a high-end graphics card is unlikely to discourage enthusiasts.
Many thanks to Bellinkx for the tip!