ZOTAC RTX 4080 $999 deal shows overwhelming demand for cheaper RTX
Almost every month, there is a notable price drop on high-end GPUs, but these reductions are short-lived. Recently, the RTX 4080 experienced another price cut, falling below the $1000 threshold. However, last month, the MSI GAMING X TRIO model had a similar price drop, only to see its price rise again shortly after.
Reports indicated that B&H Photo Video briefly offered ZOTAC’s RTX 4080 at $999, but the card quickly sold out after the initial reports. This made it the most affordable RTX 4080 available in the US, but unfortunately, it is no longer available for purchase at that price.
ZOTAC RTX4080 at $999, Source: BH
The high demand for the RTX 4080 at this lower price demonstrates that NVIDIA and board partners could have sold many more cards if they had lowered the price earlier. Moreover, given that the RTX 4080 was already offered below $1000 last month, buyers who keep up with the news now consider anything above $1100 as not a great deal.
Despite the demand and potential for increased sales, NVIDIA has been hesitant to lower the price from the $1199 MSRP, and board partners do not seem motivated to offer better deals either. The sporadic price cuts we witness only involve a limited number of GPUs and do not significantly impact the market.
In contrast, AMD’s RX 7900 XTX, which competes directly with the RTX 4080, has been consistently decreasing in price and reached as low as $799 at some point. Unfortunately, like in the case of RTX 40 series, the price has again gone up. AMD’s GPU boasts 24GB of memory and features the full GPU. However, the RTX card offers advantages such as lower power consumption and support for third-generation upscaling technology (DLSS3), while AMD struggles to even provide an update on FSR3 technology.
Source: B&H Photo via Wccftech
