NVIDIA forces MSI to ‘unlaunch’ GeForce RTX 3060 Ti ‘SUPER 3X’ series after just one week

Published: Apr 26th 2023, 11:35 GMT   Comments

MSI cancels GeForce RT 3060 Ti SUPER 3X series

NVIDIA wasn’t happy with the product name chosen by MSI for their rebranded SUPRIM design.

HKEPC reported that NVIDIA requested MSI to recall its RTX 3060 Ti SUPER 3X graphics card series, just a week after it started shipping to retailers. This custom GPU was based on the SUPRIM cooling, but downgraded to ‘SUPER 3X’ series, which apparently wasn’t a good choice.

Although NVIDIA did not launch any SUPER GPU for the RTX 40 series yet, that could still happen at some point in the future. An RTX 3060 Ti with MSI’s SUPER branding could have suggested that this is NVIDIA’s SKU. However, NVIDIA did not have any SUPER SKU in their RTX 30 series either.

Thus, the story of the RTX 3060 Ti SUPER 3X or what was later called SUPER3X has ended. For such a mistake to happen, either NVIDIA product guidelines were not clear enough, or MSI thought that launching the SUPER 3X series only in Asia would not pose a problem for the chipmaker.

MSI has already removed the product from its website. That said, if any of the cards somehow ended up on sale, that would certainly make them a collectable item.

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