Finally, we have pictures of MSI’s GTX 1070 Ti series. Bear in mind, those are not all models. MSI is also preparing DUKE and TITANIUM (previously known as Quick Silver).
MSI ARMOR and GAMING are based on the same custom-PCB with 6+8-pin power connectors. The same board is also used by TITANIUM. Basically, all three cards are just using different cooler designs with TITANIUM using the best one (it has one more heat pipe than GAMING).
AERO is MSI’s reference-based blower-type design, in other words, the cheapest from the whole stack.