Micron discontinues its Crucial Ballistix gaming memory brand

Published: 17th Feb 2022, 07:47 GMT   Comments

Micron’s Crucial Ballistix memory will no longer be produced

The company announced it will no longer make its high-end gaming memory series without citing a clear reason. 

Crucial Ballistix has reached the end of life, the company has no plans to produce this type of memory. Micron, who owns the Crucial brand, announced that Ballistix, Ballistix Max, and Ballistix Max RGB product lines have been discontinued.

Micron does not explain the direct reason behind this change, but nowhere in the press release does it rule out the manufacturing of other DDR5/DDR4 memory modules. The company will support performance compute and gaming markets through its NVMe and SSD drives, the press release claims.

Micron To End-of-Life (EOL) Crucial Ballistix Product Lines

BOISE, Idaho; Feb. 16, 2022 – Micron released the following information about a change to its business strategy for Crucial memory.

  • The company will end-of-life (EOL) its Crucial Ballistix, Crucial Ballistix MAX and Crucial Ballistix MAX RGB product lines.
  • The company will intensify its focus on the development of Micron’s DDR5 client and server product roadmap, along with the expansion of the Crucial memory and storage product portfolio.
  • The company will continue to support the performance compute and gaming communities with its award-winning SSD products, such as the Crucial P5 Plus Gen4 PCIe NVMe SSD, Crucial P2 Gen 3 NVMe SSD, and the popular Crucial X6 and Crucial X8 portable SSDs.
  • Teresa Kelley, Vice President and General Manager, Micron Commercial Products Group: “We remain focused on growing our NVMe and Portable SSD product categories, which both offer storage solutions for PC and console gamers. Additionally, Crucial JEDEC standard DDR5 memory provides mainstream gamers with DDR5-enabled computers with better high-speed performance, data transfers and bandwidth than previously available with Crucial Ballistix memory.”

The company never announced the Ballistix DDR5 series, although the company was among the first to sell desktop DDR5 memory even before Intel announced its 12th Gen Core “Alder Lake-S” series, thus far the only desktop platform that supports this memory.

Source: Tom’s Hardware, PC Perspective

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