Intel to replace Pentium and Celeron brands with ‘Intel Processor’ for 2023 laptop CPUs

Published: Sep 16th 2022, 14:43 GMT   Comments

Intel Processor: a new product name for its low-tier mobile CPUs

The Processor will replace Celeron and Pentium in 2023 laptop CPUs.

A farewell to Celeron and Pentium. The company is making a ‘small’ adjustment to its product names moving forward. The company will now stop using both well-known brands for its next-generation laptops.

Intel will continue to use Core, Evo and vPro Processor brands alongside this new product name. This is an effort to streamline the product stack and probably a result of core counts going progressively higher.

It is presently unclear how individual SKU names or CPU architecture will be differentiated under the new “Intel Processor” product stack. This should become clear as soon as the first new low-end laptop CPUs are released.

Intel’s announcement comes just a week after AMD revealed its new Ryzen product naming for 2023 and beyond. This update also affects only mobile processors.

« press release »

Intel Introduces New Intel Processor for Upcoming Essential Segment PCs
Intel sharpens focus on flagship brands Intel Core, Intel Evo and Intel vPro.

What’s New: Today, Intel introduces a new processor for the essential product space: Intel® Processor. The new offering will replace the Intel Pentium® and Intel Celeron® branding in the 2023 notebook product stack.

“Whether for work or play, the importance of the PC has only become more apparent as the torrid pace of technological development continues to shape the world. Intel is committed to driving innovation to benefit users, and our entry-level processor families have been crucial for raising the PC standard across all price points. The new Intel Processor branding will simplify our offerings so users can focus on choosing the right processor for their needs.”

-Josh Newman, Intel vice president and interim general manager of Mobile Client Platforms

Why It Matters: With this new, streamlined brand architecture, Intel will continue to sharpen its focus on its flagship brands: Intel® Core™, Intel® Evo™ and Intel vPro®. In addition, this update streamlines brand offerings across PC segments to enable and enhance Intel customer communication on each product’s value proposition, while simplifying the purchasing experience for customers.

About Intel Processor: Intel Processor will serve as the brand name for multiple processor families, helping to simplify the product purchase experience for consumers. Intel will continue to deliver the same products and benefits within segments. The brand leaves unchanged Intel’s current product offerings and Intel’s product roadmap.

« end of the press release »

Source: Intel

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