ASUS NUC BU (Business Unit) is now official
On July 18, Intel and ASUS formalized a partnership, facilitating the transfer of rights for the sales and manufacturing of NUC products to ASUS. This partnership is non-exclusive, allowing other companies to potentially participate. However, as of now, ASUS is the sole official distributor of these products.
As of September 1st, ASUS has officially launched its NUC business and is now offering NUC products based on Intel’s 10th to 13th Gen core series. While Intel has not yet removed its product listings for these items, ASUS has introduced its own lineup. This means that consumers may soon encounter ASUS NUC 13 Extreme products on store shelves, albeit without the ROG logo for the time being.
🚀 Exciting News! 🚀
Starting September 1st, NUC becomes a proud member of the ASUS product lineup, setting off on an exhilarating journey ahead 🎉 Delve into NUC product specifics on the official ASUS website 💼
— ASUS North America (@ASUSUSA) September 1, 2023
ASUS has now assumed responsibility for the development and distribution of both current and forthcoming NUC products. There’s also an understanding that Intel may have transferred its plans for future releases such as the Meteor Lake and 14th Gen Core models to ASUS. This could potentially lead to a fresh wave of NUC series, no longer bearing the Intel brand.
Furthermore, ASUS currently offers its own product series centered around small form factor systems, including the PN5 Mini-PC series, among others. With this new partnership, ASUS may consider segregating its Intel-based NUC series from its AMD-based products, or perhaps even introduce an entirely distinct product line. As of now, ASUS has incorporated the 10th to 13th NUC series into its product portfolio.