First NVIDIA GeForce RTX 4070 cards drop to $549 (8% below MSRP)

Published: Sep 14th 2023, 14:50 GMT   Comments

NVIDIA AIBs respond to Radeon RX 7800 XT with a $50 price drop on RTX 4070

First custom RTX 4070 GPUs can now be found for $50 below MSRP, just a week after AMD launched its Navi 32 graphics card series. 

The pricing of the RTX 4070 graphics may begin to crumble due to the successful release of the RX 7800 XT by AMD. AMD has positioned its card as a superior alternative to NVIDIA’s GPU while offering a tempting cost advantage of $100 less.

As per the insights gathered from various reviews, the RX 7800 XT has managed to pull ahead in terms of performance, showcasing a 2% to 6% speed advantage over the RTX 4070 (check Techpowerup review for mode details). This performance delta depends on certain factors such as screen resolution and the specific title being played. Another RX 7800 XT advantage is memory capacity, boasting 16GB compared to the RTX 4070’s 12GB, potentially providing an edge in memory-intensive tasks and gaming scenarios.

On the other hand, the RTX 4070 does offer some exclusive features, such as support for DLSS3 with Frame Generation, it’s important to note that AMD has not yet unveiled its FSR3 technology. Moreover, NVIDIA’s RTX 4070 cards have demonstrated a propensity for power efficiency, often consuming less power compared to their Navi 32 counterparts from AMD, potentially translating into cooler and quieter gaming experiences.

RTX 4070 price cuts, Source: Newegg

Among the initial casualties of this shifting market dynamic are the ZOTAC Twin Edge OC and Gigabyte’s WindForce OC models. Both of these cards feature capable cooling solutions, featuring either dual or triple-fan configurations.

RTX 4070 price cuts:

NVIDIA has not announced any official price cuts for RTX 4070, but this has not been the case for any desktop GPU in this generation. Large US retailers are typically among the first to showcase the plans for GPU price cuts. In this case, we can see the same pricing applied by Newegg and Amazon, confirming this is a planned price adjustment rather than a single retailer offer.

Source: Moore’s Law is Dead

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