EVGA ends relationship with NVIDIA
The end of an era.
EVGA has invited members of the tech press to a closed meeting to announce the discontinuation of their graphics card manufacturing. The company has confirmed it will not launch GeForce RTX 40 series as well as future series.
EVGA will not be making cards from competitors either, such as AMD or Intel. The company has completely ceased making video cards moving forward. This decision will stand as long as EVGA has the same CEO, reports the media.
The main reason for this decision was a souring relationship with NVIDIA. The company said to Gamers Nexus ‘it’s about respect’. It was a principal decision to break ties with NVIDIA, not a financial one.
The company already made samples of RTX 4090 GPUs, however, the decision was made not to move into production and this means that the EVGA RTX 40 GPUs will simply not happen.
EVGA has terminated its relationship with NVIDIA. EVGA will no longer be manufacturing video cards of any type, citing a souring relationship with NVIDIA as the cause (among other reasons that were minimized). EVGA will not be exploring relationships with AMD or Intel at this time, and the company will be downsizing imminently as it exits the video card market. Customers will still be covered by EVGA policies, but EVGA will no longer make RTX or other video cards. The company already made ~20 EVT samples of EVGA RTX 4090 FTW3 cards, but will not be moving to production and has killed all active projects pertaining to cards — including KINGPIN cards.
— Andrew Han, CEO of EVGA
As much as 75% of EVGA revenue came from NVIDIA GPUs alone, so the decision to break ties with NVIDIA was not easy and marks an important moment for the company. However, EVGA will continue to sell its existing GeForce RTX 30 GPUs and will support the series.
NVIDIA has already provided a short statement, as reported by Tae Kim:
We’ve had a great partnership with EVGA over the years and will continue to support them on our current generation of products. We wish Andrew and our friends at EVGA all the best.
— NVIDIA Spokesperson
The decision by EVGA seems final, but it may be a critical lesson for NVIDIA to change their posture towards board partners. There are also some concerns about whether EVGA’s decision was the right one, especially not to pursue partnerships with other GPU suppliers.
Source: EVGA, Jon Peddie Research
