ELSA expects its GeForce RTX 30 LHR series to become available in July or August

Published: Jun 16th 2021, 14:00 GMT   Comments

ELSA factories are struggling, the company apologizes for delays

ELSA has provided a schedule for its GeForce RTX 30 graphics card availability. 

The company says that its factories are struggling and apologizes to everyone who was waiting for a new GPU. The company posted on Twitter the current ETA on upcoming models. It is worth noting that ELSA usually lags behind bigger brands, in fact, a month delay is not really that uncommon for this Japanese manufacturer. Yet, it does paint a grim picture that the launch of new LHR and RTX 30 Ti models is not as smooth as expected:

ELSA GeForce Availability Summary

  • 3070 SAC (non-LHR) released on June 4
  • 3070 Ti ◯◯◯ Released in July
  • 3070 SAC LHR version released in July
  • 3060 SAC released in July
  • 3080 Ti ◯◯◯ Released in August
  • 3080 ◯◯◯ LHR version July or August release

The factories are struggling every day.
I’m sorry if there is a person who doesn’t come out because semiconductors are in such a situation.

— ELSA Japan (machine translation)

ELSA now expects its Lite Hash Rate series, including RTX 3060 with updated GPU, to all become available in July. The priority is clearly put on GA104 models though, as GA102 RTX 3080 and RTX 3080 Ti are not expected till August.

The just-released GeForce RTX 3070 Ti has seen some mysterious lack of supply at launch. It was nowhere to be found at the suggested retail price, unlike RTX 3080 Ti, which has seen global availability at launch. However, that ‘success’ was dedicated by the inflated prices rather than great supply. The graphics card was simply too expensive to buy.

Meanwhile, NVIDIA, Scan UK, and BestBuy (all partiers that are involved in selling RTX 3070 Ti Founder Edition in the UK) have not responded to The Verge, who tried to figure out where is the 599 USD RTX 3070 Ti that NVIDIA has promised. Unfortunately, nearly a week after launch that has not changed at all.


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