EK watercooling products to be 8% more expensive starting from April
A popular brand making PC water cooling components announces a price increase.
The Slovenian company today announced it is forced to increase prices on their products. Although this decision did not come lightly, it was necessary due to the current market situation.
EK is citing many reasons for the increase, such as labor costs, material prices or difficulties sourcing them. What this essentially means is that the company’s product will be pricier to cover those expenses.
Unfortunately, the increase is not small and will be around 8% on average. The company is not sharing the full list of price adjustments yet, but those should take into effect starting from April. This means that all orders fulfilled by end of this month will not be affected by the price increase.
In light of full transparency, we wanted to inform you of some changes that will be taking place in the coming weeks. Due to various factors like raw material sourcing difficulties, material prices, and labor costs, we will raise the prices of a selected range of our products.
These changes will occur on March 31, 2023, and the price increase will only affect certain products. Those prices will increase by 8% on average, applying to any selected product or product line our company currently offers.
All orders placed before March 31, 2023, will NOT be affected by these price adjustments.
We assure you we have not made this decision lightly but were forced to do so due to all the recent changes in the market.
— EK
EK is known for working closely with many popular brands, including AMD, Intel, and NVIDIA. Many motherboards get customized monoblocks, while practically any custom GPU these days gets a special waterblock designed to fit perfectly. Of course, even slight variations from the reference design means that the cooling product has to be modified. This undoubtedly adds complexity to the design and further increases cost.
The good news is that PC enthusiasts have many other options available to water cool their systems, including but not limited to Bykski, Alphacool, Thermaltake, Optimus, Barrow or Watercool. Furthermore, graphics cards can also be purchased with waterblocks already preinstalled, which ironically, are often made by EK.
Source: EK
