ASUS ROG Ally already in reviewers hands, €799 price rumored for Europe

Published: May 8th 2023, 08:17 GMT   Comments

ASUS ROG Ally pricing for Europe

Reviews of ROG Ally likely very soon.

ASUS started shipping samples of ROG Ally handheld gaming console in April. Two weeks ago, many outlets have presented their samples and even unboxing of the products that they received. This is a strong indicator that the product is ready and what we have seen is a finished retail design.

ASUS ROG Ally review samples, Source: HKEPC/Cowcotland

As we approach the launch, pricing, and actual release date are still unknown. However, since the leak from BestBuy featuring the US pricing (BestBuy is a key ASUS partner for this launch), there is only question that remains is how much is it going to cost in other regions.

According to Roland Quandt (WinFuture), who was among the first to claim that ROG Ally will cost $699/$599 in the US, the price for Europe might be a bit higher. The console, presumably in its high-end version, would retail at €799. A direct price conversion from $699 would suggest a €632 price, but since EU pricing also includes VAT (around 20%) the price already jumps to €750. Therefore, the €799 pricing does not appear to be that surprising, although it is still higher than Steam Deck.

The ROG Ally console is to be formally announced on May 11th. Since review sampling has already started, there is a good chance that ASUS is confident in their design and these consoles should now be in mass production.

Handheld Gaming Consoles
VideoCardzASUS ROG AllyValve Steam Deck
ArchitectureAMD Zen4 & RDNA3AMD Zen2 & RDNA2
APUZ1 Extreme: 8C/16T up to 5.1 GHz
Z1: 6C/12T up to 5.0 GHz
AMD Van Gogh
4C/8T up to 3.5 GHz
SoC GPUZ1E: AMD RDNA3 12CU @ 2.8 GHz
Z1: AMD RDNA3 4CU @ 2.7 GHz
AMD RDNA2 8CU @ 1.6 GHz
External GPUROG XG Mobile (up to RTX 4090)Not officially
Memory16GB LPDDR516GB LPDDR5-5500
Storage512GB PCIe Gen4x4
256GB PCIe Gen4x4
64GB eMMC (PCIe Gen2x1)
256GB/512GB NVMe (PCIe Gen3x4)
Display7″ 1920×1080, 120Hz (VRR), 500 nits, 7ms7″ 1280×800, 60Hz
ConnectivityWi-Fi 6E, Bluetooth 5.2Wi-Fi 5, Bluetooth 5
Battery40 Whr, 4S1P, 4-cell Li-ion40 Whr
Weight608 g669 g
Dimensions28.0 x 11.3 x 3.9 cm29.8 x 11.7 x 4.9 cm
OSWindows 11Steam OS/Win 11
Release Price$699/€799 (Z1E+16G+512GB)
$599 (Z1+16G+256GB)
$649/€679 (16G+512GB)
$529/€549 (16G+256GB)
$399/€419 (16G+64GB)
Release DateMay 11th 2023 (Announcement)February 2022

Source: @rquandt, @cowcotland, @hkepcmedia

Comment Policy
  1. Comments must be written in English and should not exceed 1000 characters.
  2. Comments deemed to be spam or solely promotional in nature will be deleted. Including a link to relevant content is permitted, but comments should be relevant to the post topic. Discussions about politics are not allowed on this website.
  3. Comments and usernames containing language or concepts that could be deemed offensive will be deleted.
  4. Comments complaining about the post subject or its source will be removed.
  5. A failure to comply with these rules will result in a warning and, in extreme cases, a ban. In addition, please note that comments that attack or harass an individual directly will result in a ban without warning.
  6. VideoCardz has never been sponsored by AMD, Intel, or NVIDIA. Users claiming otherwise will be banned.
  7. VideoCardz Moderating Team reserves the right to edit or delete any comments submitted to the site without notice.
  8. If you have any questions about the commenting policy, please let us know through the Contact Page.
Hide Comment Policy