2021 starts with increased pricing on ASUS PC components.
ASUS has officially confirmed increased pricing for its graphics cards and motherboards
ASUS has officially announced it will increase pricing for its graphics cards and motherboards effective immediately. The pricing has been adjusted due to the increased cost of components, logistics, and operations. ASUS Marketing Manager claims that the manufacturer has worked closely with partners to minimize the increase, apparently, that was not enough.
ASUS ROG STRIX graphics cards are already one of the most expensive designs on the market, so it might be underwhelming to learn that they might cost even more.
Update regarding MSRP pricing for ASUS components in 2021.
This update applies to graphics cards and motherboards*
We have an announcement in regards to MSRP price changes that are effective in early 2021 for our award-winning series of graphic cards and motherboards. Our new MSRP reflects increases in cost for components. operating costs, and logistical activities plus a continuation of import tariffs. We worked closely with our supply and logistic partners to minimize price increases. ASUS greatly appreciates your continued business and support as we navigate through this time of unprecedented market change.
*additional models may see an increase as we moved further into Q1.
— Juan Jose Guerrero III, ASUS’s Technical Product Marketing Manager
The new pricing has already been reflected in retailers’ listings. A significant increase can, for instance, be seen on Newegg where the pricing for water-cooled Radeon RX 6800 XT ROG STRIX LC has jumped from 899.99 USD to 1079.99 USD.
ASUS own store sees new increased pricing as well:
- ROG-STRIX-RTX3090-O24G-WHITE: $2,109.99
- ROG-STRIX-RTX3090-O24G-GAMING: $ 1,979.99
- RTX3090-24G-EK: $2,014.99
- TUF-RTX3090-O24G-GAMING: $1,839.99
- ROG-STRIX-RTX3080-O10G-WHITE: $1,049.99
- ROG-STRIX-RTX3080-O10G-GAMING: $ 929.99
- RTX3080-10G-EK: $999.99
- TUF-RTX3080-O10G-GAMING: $859.99
- ROG-STRIX-RTX3070-O8G-WHITE: $779.99
- ROG-STRIX-RTX3070-O8G-GAMING: $699.99
- RTX3070-8G-EK: $729.99
- TUF-RTX3070-O8G-GAMING: $649.99
- KO-RTX3070-O8G-GAMING: $639.99
- DUAL-RTX3070-O8G: $599.99
- ROG-STRIX-RTX3060TI-O8G-GAMING: $599.99
- TUF-RTX3060TI-O8G-GAMING: $ 529.99
- KO-RTX3060TI-O8G-GAMING: $519.99
- DUAL-RTX3060TI-O8G: $ 499.99
Source: ASUS DIY (Closed FB Group), ASUS Store