AMD promises Phoenix laptops will start shipping in the coming weeks
In March, AMD announced it will delay the Ryzen 7040 series to April. The updated statement was clearly saying that OEM partners should start ‘launching’ laptops last month, but that was hardly the case.
A quick check on the laptop market confirms that there are laptops with AMD Phoenix APUs currently on sale, some even in stock, but the choice is limited. Some gamers and tech reviewers were able to purchase those systems early, it is how we ended up with some early coverage of AMD Zen3/RDNA3 laptops, despite no ‘official’ launch. Those who did not have a chance to buy one, may need to arm themselves with patience.
The first statement from CES clearly stated that laptop should start shipping in March, but the company has updated its roadmap to better align with OEM partners and declared that systems should launch in April. Fast forward one and a half months to May and AMD has a third statement now saying that the shipping is already taking place, just not to consumers but OEMs:
“We did start to ramp production of those Ryzen 7040 Series [chips]. Our OEM partners have started shipping those systems. Largely, the 7040HS systems. So those should hit etail and retail over the next several weeks. We started shipping last quarter, and those systems should be available in the next several weeks.”
— AMD spokesperon to Tom’s Hardware
AMD has clearly missed their launch target for March and now has delayed the Phoenix series to May. However, one cannot say that the April launch was untrue because some systems did end up on retail. For such an important launch like the next-gen mobile chip with Zen4/RDNA3 APU, the volume was clearly underwhelming. Hopefully, Phoenix delays will not delay the launch of next-gen handheld consoles, like ASUS ROG Ally, which is set to for official ‘announcement’ on May 11th.
Source: Tom’s Hardware
