AMD Ryzen and AMD Radeon will now have similar looking logos.
AMD Radeon gets a new logo
AMD Radeon logo received numerous changes over the past few years. Usually, those were minor changes to accommodate the change for the packaging or new product series featuring Radeon technology.
The new logo appears at the end of the in Godfall gameplay video published yesterday on the official Gearbox YouTube channel:
The logos are needed for promotional purposes but also to distinguish the product from previous generations. For AMD graphics cards the new Radeon logos usually end up on the graphics card in a physical form (either on a sticker or LED-illuminated logos). Unlike NVIDIA, AMD does not really use separate SKU logos (etc. RX 5700XT) on graphics cards as the competitor does. Thus, we are more likely to see the new Radeon logo on the Big Navi than… let’s say RX 6900XT.
NVIDIA does not change their logos this often, in fact, the last change appeared with “Kepler” GTX 680 series. Since then NVIDIA has not changed the font, but the design of the product packaging logo did change to promote the RTX branding.
The new Radeon logo will copy the lettering of the Ryzen logo. The first product to feature Ryzen and Radeon branding could be the upcoming Renoir AM4 (4000G series) APU. If that’s not the case, then we should expect the new logo on Radeon RX 6000 series (featuring the long-awaited Big Navi).
AMD Radeon logos from newest to oldest: