AMD Radeon RX 7900 XTX drops to 949 EUR, now cheaper than some high-end RTX 4070 Ti models

Published: Sep 10th 2023, 10:07 GMT   Comments

ASRock RX 7900 XTX now 20% below MSRP

ASRock, a relatively newcomer in the graphics card industry, has consistently maintained aggressive pricing for both its AMD Radeon and Intel Arc product lines for several months. We frequently highlight this company’s pricing strategies, as they often serve as a precursor to pricing adjustments by other brands.

The Radeon RX 7900 XTX has recently hit its lowest price point in Europe yet, now available at €949, making it the most affordable RX 7900 XTX on the market. This competitive pricing has left many gamers facing a tough decision between the GeForce RTX 4070 Ti and the RX 7900 XTX, as these two cards can now often be found at similar price levels.

In the high-end segment of NVIDIA’s RTX 40 lineup, pricing varies widely. The RTX 4070 Ti ranges from 840 EUR up to 1070 EUR for premium solutions like the MSI SUPRIM models. The RX 7900 XTX follows a similar trend, given its status as the fastest AMD GPU available. Board partners have the flexibility to set their own prices, which may not always align with conventional logic. Currently, gamers can find this SKU priced between 949 and 1450 EUR, with the latter figure applying to custom liquid-cooled variants like the ASRock Aqua.

Radeon RX 7900 XTX Phantom Gaming price, Source: Geizhals

ASRock’s Phantom Gaming GPU has reached a new low price of 949 EUR or 11,790 NOK at the beginning of this month. In the case of Proshop Norway, several custom RTX 4070 Ti cards often exceed this model’s price. In fact, the average price of these cards is now within 1% of the ASRock RX 7900 XTX pricing.

Radeon RX 7900 XTX Phantom Gaming price, Source: Mindfactory/Proshop

For reference, at 949 EUR, the ASRock RX 7900 XTX card is now 100 EUR cheaper than its initial MSRP. However, it’s important to note that this MSRP reference is for the XT variant priced at 1049 EUR. The RX 7900 XTX originally launched in Europe at 1149 EUR, which means we are currently looking at a discount of over 20%.

In the US, the same card can be found for $949, which is roughly the same price reported a few months ago. The difference in MSRP reduction between EUR and USD pricing is primarily due to changes in currency exchange rates when Radeon GPUs initially launched, with an approximate 1:1 EUR/USD ratio. However, when factoring in the current exchange rate, EUR pricing is still considered more favorable overall, equivalent to approximately 813 USD after deducting a 20% VAT.

Source: Mindfactory, Proshop Norway

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