AMD Radeon RX 7900 and NVIDIA GeForce 40 GPUs are slowly getting cheaper in Europe

Published: Feb 21st 2023, 13:45 GMT   Comments

The newest GPUs are cheaper in February

Small correction of GPU pricing in Europe.

The sales of desktop graphics cards are plummeting. In China, January has marked a 9% increase in sales compared to December, but that’s still a 42% decline year to year, reports Board Channels. Those numbers should be an eye opener for GPU makers and an incentive to lower the price, but that’s hardly what is happening on the market right now.

Cheaper graphics cards may be a thing of a past. At Mindfactory, one of the largest German retailers, the average price of a graphics card sold in February this year is now at least 93% higher than in 2020. The average selling price for GeForce GPUs is now €825 while Radeon GPUs typically cost €600, that’s an increase from €427 and €295 respectively from 2020. The 2023 data may be affected by the fact that both AMD and NVIDIA have just launched their high-end GPUs, so clearly customers are paying more.

This does not change the fact that desktop GPUs are still relatively expensive. According to who have just released their February GPU report, prices are actually going down. On average, that’s 5.6% for Radeon GPUs and 3% for GeForce compared to January. The early adopter pricing is slowly normalizing and some GPUs are now available below MSRP (RTX 4080 or RX 7900XT).

AMD Radeon RX 7900 XTX is now 14% cheaper than it was in January, but the price is still higher than suggester retail price (MSRP) by 6%. On the other hand, the RX 7900 XT SKU is now 6.9% cheaper than MSRP. NVIDIA RTX 4090 pricing has declined by 6.2% in just one month, which is the largest decrease for the RTX 40 series.

Source:, Board Channels, Reddit

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