AMD bans ASRock from entering European GPU market

Published: 4th May 2018, 19:55 GMT   Comments

According to Tom’s Hardware, AMD has not allowed ASRock graphics cards to be sold in Europe.


Update

ASRock has released a statement contradicting the previous report.

Initially, ASRock will roll out graphics card business in various regions based on internal planning. Regions with first priorities are APEC and Latin America. Then ASRock will gradually launch the business in other regions.


No ASRock graphics cards in Europe

The manufacturer has reached out to Tom’s Hardware to ask how the sample for their review was obtained because clearly, it wasn’t provided by ASRock, who had no interest in marketing exposure in Germany (the review was posted on German TH’s website).

ASRock Sales Manager:

The problem is that AMD has not agreed to sell (ASRock graphics cards) in EU, that is really a pity.

The decision to block ASRock from entering European market is not necessarily that controversial. Regional sales bans are actually quite common. For the same reason, you are not able to buy Colorful or Colorfire graphics cards in Europe. There are simply too many board partners in this region.

Yet still, customers should have a choice when it comes to choosing the right model, at the lowest price possible. Those who want ASRock graphics cards will still be able to buy them, just with additional taxes and shipping costs artificially created by regional sales bans.

Isn’t it ironic that AMD has just started “Freedom of Choice in PC Gaming” marketing campaign (in response to GPP), only to limit the choice of customers at the same time?

Source: Tom’s Hardware via ComputerBase




Comment Policy
  • Comments must be written in English.
  • Comments deemed to be spam or solely promotional in nature will be deleted. Including a link to relevant content is permitted, but comments should be relevant to the post topic.
  • Comments containing language or concepts that could be deemed offensive will be deleted. Note this may include abusive, threatening, pornographic, offensive, misleading or libelous language.
  • A failure to comply with these rules will result in a warning and, in extreme cases, a ban.
  • Please note that comments that attack or harass an individual directly will be deleted and such comments will result in a ban.
  • VideoCardz Moderating Team reserves the right to edit or delete any comments submitted to the site without notice.
  • If you have any questions about the commenting policy, please let us know through the Contact Page.
Hide Comment Policy
Comments