Gigabyte is also teasing its new XTREME GAMING series based on GeForce GTX 1080 Pascal architecture.
Gigabyte GeForce GTX 1080 XTREME GAMING in June
This is in fact first confirmation that custom solutions will appear in June, at least from Gigabyte. It’s hard to say if this means Computex or later date, but Gigabyte are clearly ready with their design. According to my little research this design is almost identical to GTX 980 Ti XTREME GAMING, so I’m not sure if this was intentional move or GTX 1080 XTREME will really look like its predecessor.
This is how it looks after applying new layer with GTX 980 Ti XTREME. This makes me think that Gigabyte simply used 980Ti pic for their campaign.