I think there’s no surprise in Ubisoft and NVIDIA partnership leading to new game bundle. The Division will be offered for free with new GeForce GTX graphics cards.
By purchasing either a desktop GeForce GTX 970, GTX 980, GTX 980 Ti graphics card or a notebook equipped with GTX 970M or GTX 980M you will be entitled to receive free product key to download Tom Clancy’s The Division.
Promotion will be limited by time or while supplies last. Only selected retailers will take part in this promotion, so make sure game is included with the card you are buying.
I can’t confirm when exactly does the promotion start, but it should be somewhere this week. Also don’t forget that open beta for PC gamers starts on February 19th (more here).