According to SweClockers, NVIDIA will set a high price for the upcoming GeForce GTX 780. Although no specific price was mentioned, it is believed that the card will cost significantly more than GTX 680.
On the contrary to the current flagship — GeForce GTX 680 — the GeForce GTX 780 is not entirely a replacement for its predecessor. At least not in terms of the price. Even though it features a different specification than the original GTX TITAN, the price will not be very different (TITAN costs $1000). The GTX 780 would be considered as a TITAN for the masses. Frankly speaking, this would be a TITAN-based model, with no restrictions to modify the card, which includes a custom PCBs and custom cooling solutions, but not in terms of voltage regulations (this has to verified).
The GeForce GTX 780 will almost certainly feature GK110 GPU, only will less CUDA cores, probably 2496. Recent reports suggested that the card could arrive with at least 5GB of memory. Sources related to the site aren’t so eagerly sharing this believe. From what I’ve read on multiple sites, NVIDIA would not use more than 3GB on their next flagship. However, the final decision about the memory configuration will almost certainly be dictated by the retail price of the card. Not many enthusiasts would buy a card for $700 with only 3GB on board. Despite the rumors I would be very careful while taking about the price here. It is worth saying though, that SweClockers were quite accurate with their leaks about the GTX TITAN. If so, then we are expecting a price point from $600 to $700, if not higher.