AMD, Nvidia gain in changing semiconductor industry

Published: 26th Sep 2011, 14:10 GMT

AMD, Nvidia gain in changing semiconductor industry
Just like other technology sectors, processor market too is undergoing some significant changes. The trend towards more accessible and mainstream computing devices, with greater reliance on audio and visual interface, is slowly impacting the way semiconductor companies do business. In the short run, the beneficiaries of these changes have been AMD and Nvidia, who have leveraged their expertise in graphics chips to grab opportunity with both hands.

Despite its processors lacking in raw performance, AMD has managed to increase its share in the market with the help of Fusion processors that pack a powerful graphics processor on the same chip. Nvidia, on the other hand, has become a major player in mobile processor industry with its Tegra chips being the default processor for Android tablets.

“The way we use a PC has changed dramatically over last few years. PC usage has moved away from ‘type and read’ to ‘View and listen’. The web sites we visit every day rely on pictures, Flash, SilverLight or streaming video,” explained Raghuraman Pattabiraman, director of transaction business at AMD India. “This is just the beginning. In future, the visual experience will be even more important.”

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