Nearly a year ago I wrote about something I called “sensible naming” with respect to GPUs. It was at the time of the Radeon HD 3800 series launch where AMD unveiled a much cleaner, simpler way of naming its cards. Gone were the suffixes (for the most part) and instead what we were left with was this:

A family name, Radeon HD, followed by a four digit number. With the exception of the X2s, AMD has stuck to its naming system without fault. In fact, AMD has done such a good job with keeping the names clean that things are the way they should be: the internal codenames are more difficult to remember than the actual names of the cards (e.g. RV770 vs. Radeon HD 4870).

NVIDIA however, just hasn’t gotten the hint. The GT200 launch gave us two simply named cards: the GeForce GTX 280 and GTX 260, but it didn’t take long for NVIDIA to confuse the marketplace with the launch of the GeForce 9800 GTX+. I hoped that the naming silliness was limited to the older GeForce 9 GPUs, but today it extended into the GTX lineup.

It’s called the GeForce GTX 260 Core 216.

The GeForce GTX 260 Core 216′s name is actually quite descriptive, albeit absurdly long. The GeForce GTX 260 part we already know from the GT200 launch, the Core 216 suffix just indicates that the GPU has 216 “cores” (also playing on Intel’s new Core i7 naming for Nehalem, due out later this year). Why NVIDIA didn’t just call it a GeForce GTX 265 or 270 is beyond me. To make matters worse, we’ll see companies adding their own suffixes to the already extended name. For example, EVGA sent us their Core 216 called the EVGA GeForce GTX 260 Core 216 Superclocked Edition. Perhaps it’s some conspiracy to increase the salary of writers who get paid by the word.

http://www.anandtech.com/video/showdoc.aspx?i=3408