NVIDIA first introduced the GeForce GTX 200 series in the middle of June, where it announced two new graphics cards—the GeForce GTX 280 and GTX 260. At the time, both cards were introduced at high price points and in some ways it felt like neither product was doing enough to justify the price.

The GeForce GTX 280 was the fastest single GPU card on the market, but it was occasionally outperformed by NVIDIA’s GeForce 9800 GX2 – a card that came in at around £100 less than the new flagship product. The GeForce GTX 260, at the time, was over priced at around £230 because the Radeon HD 4870 launched shortly afterwards at well under £200 and in many cases it actually outperformed NVIDIA’s second-fastest card.

During NVIDIA’s second quarter earnings call, president and CEO Jen-Hsun Huang admitted that his company had “miscalculated” and “underestimated” the competition coming from AMD. Thankfully, for the sake of competition, NVIDIA lowered the prices on both the GeForce GTX 260 and GTX 280 to make things interesting once more.

http://www.bit-tech.net/hardware/2008/09/25/bfg-tech-geforce-gtx-260-ocx-maxcore/1